Top 10 CRMs for Nonprofits: Boost Your Fundraising and Enhance Donor Relationships in 2025
July 2, 2025
This article was written by Tom Kadota, Principal Solutions Engineer.
In today’s competitive fundraising landscape, nonprofits need more than just passion and dedication; they require powerful tools to cultivate meaningful relationships and maximize donations. Enter the world of Constituent Relationship Management (CRM) systems—these platforms are game-changers for organizations looking to streamline their operations and enhance donor engagement. As we dive into the top 10 CRMs for nonprofits in 2025, you'll discover solutions tailored to your unique needs, from tracking donations to managing volunteer efforts. Whether you’re a small grassroots initiative or a large established nonprofit, adopting the right CRM can supercharge your fundraising efforts and foster deeper connections with your supporters. Get ready to explore the best options available, ensuring your nonprofit thrives in a constantly evolving landscape!
Importance of CRM in Nonprofit Organizations
In the nonprofit sector, managing relationships with donors, volunteers, and beneficiaries is crucial for sustaining operations and achieving goals. Unlike for-profit businesses, nonprofits rely heavily on their community of supporters to fund projects, spread awareness, and volunteer time. This is where Constituent Relationship Management (CRM) systems come into play. CRMs are sophisticated tools designed to help organizations manage these relationships efficiently and effectively.
A CRM system allows nonprofits to centralize all interactions and transactions with their supporters, providing a comprehensive view of donor behaviors and preferences. This centralization is essential for creating personalized engagement strategies, which can lead to increased donations and volunteer participation. Additionally, CRMs streamline administrative tasks, freeing up more time for staff to focus on mission-critical activities.
Furthermore, with the rise of digital fundraising and online engagement, having a robust CRM system is more important than ever. These platforms can integrate with various online tools, enabling nonprofits to track and analyze digital campaigns, manage donor databases, and automate communication workflows. Overall, a well-chosen CRM can significantly amplify a nonprofit's ability to connect with its supporters and drive its mission forward.
Key Features to Look for in a Nonprofit CRM
When selecting a CRM for your nonprofit, it's essential to consider features that align with your organization's specific needs. One of the most critical features is donor management. A good CRM should provide a comprehensive donor profile, tracking donation history, communication preferences, and engagement levels. This information is vital for personalizing outreach and building stronger relationships with your supporters.
Another key feature is volunteer management. Nonprofits often rely on volunteers to execute their programs, and managing these relationships is just as important as managing donors. A CRM with volunteer management capabilities can help track volunteer hours, skills, availability, and interests, ensuring that you can efficiently match volunteers with appropriate opportunities.
Additionally, look for a CRM that offers robust reporting and analytics. The ability to generate detailed reports on fundraising performance, donor retention rates, and campaign effectiveness is crucial for making data-driven decisions. Advanced analytics can also help identify trends and opportunities for growth, enabling your nonprofit to optimize its strategies and maximize impact.
Overview of the Top 10 CRMs for Nonprofits
Belmar is a Salesforce Partner, and we have a particular bias towards Salesforce, but we understand that the solution we bring to the market is not right for every nonprofit. There are many options to choose from, and we would encourage you to do your own research, but based on what we are seeing in the market in 2025, these are the top 10 nonprofit CRMs to consider.
In-Depth Review of Each CRM
Salesforce Nonprofit Cloud
Salesforce Nonprofit Cloud is a powerful and flexible CRM designed to meet the complex needs of nonprofit organizations. Its extensive customization options allow nonprofits to tailor the platform to their specific workflows and processes. The CRM offers a comprehensive suite of tools for managing donors, volunteers, and programs, making it a one-stop solution for many organizations.
One of the standout features of Salesforce Nonprofit Cloud is its robust reporting and analytics capabilities. Nonprofits can generate detailed reports on various metrics, such as donor retention rates, fundraising performance, and volunteer engagement. The platform also supports integration with numerous third-party applications, enhancing its functionality and enabling seamless data synchronization across systems.
Despite its many advantages, Salesforce Nonprofit Cloud can be complex to set up and may require significant training for staff. However, once implemented, it provides unparalleled flexibility and scalability, making it an excellent choice for nonprofits with diverse needs that plan to scale their digital footprint across multiple departments in the future.
Bloomerang
Bloomerang is known for its simplicity and focus on donor retention. The platform's user-friendly interface makes it easy for nonprofits to manage their donor database and track engagement. Bloomerang's standout feature is its donor retention dashboard, which provides actionable insights to help organizations improve their retention rates.
The CRM also offers robust email marketing tools, allowing nonprofits to create and send personalized emails to their supporters. Bloomerang's integration capabilities with other fundraising tools and platforms further enhance its functionality, making it a versatile choice for organizations of all sizes.
However, Bloomerang may not offer the same level of customization as some other CRMs on this list. Despite this, its focus on donor retention and ease of use make it an excellent option for nonprofits looking to improve their engagement strategies without a steep learning curve.
Kindful
Kindful is a donor management platform that emphasizes integration and ease of use. The CRM integrates seamlessly with various fundraising tools, accounting software, and email marketing platforms, providing a unified view of donor interactions and financial data. This integration capability is particularly beneficial for nonprofits looking to streamline their operations and reduce manual data entry.
Keep in mind that Kindful has recently joined Bloomerang, so the long-term future of the product is not completely understood. What we do know is that Kindful's intuitive interface makes it easy for staff to manage donor information, track donations, and generate reports. The platform also offers robust communication tools, enabling nonprofits to send personalized emails and thank-you notes to their supporters. Additionally, Kindful's online giving forms and peer-to-peer fundraising tools help organizations expand their fundraising efforts.
While Kindful may lack some advanced features found in more complex CRMs, its ease of use and integration capabilities make it a valuable tool for small to mid-sized nonprofits seeking a straightforward and effective donor management solution.
DonorPerfect
DonorPerfect is a comprehensive CRM designed to support all aspects of nonprofit management. The platform offers a wide range of features, including donor and volunteer management, fundraising tools, and robust reporting capabilities. DonorPerfect's flexibility allows organizations to customize the platform to meet their specific needs, making it suitable for nonprofits of all sizes.
One of the key strengths of DonorPerfect is its extensive reporting and analytics tools. Nonprofits can generate detailed reports on various metrics, such as donation trends, campaign performance, and volunteer engagement. The platform also supports integration with numerous third-party applications, enhancing its functionality and providing a seamless flow of data.
DonorPerfect, while a powerful and flexible solution for managing all aspects of nonprofit operations once implemented, is known for its complexity and will require significant staff training to fully maximize the investment.
NeonCRM
NeonCRM is a robust and versatile CRM designed to meet the needs of nonprofits of all sizes. The platform offers a comprehensive suite of tools for managing donors, volunteers, events, and memberships. NeonCRM's flexibility allows organizations to customize the platform to their specific workflows and processes.
One of the standout features of NeonCRM is its powerful reporting and analytics capabilities. Nonprofits can generate detailed reports on various metrics, such as donor retention rates, fundraising performance, and volunteer engagement. The platform also supports integration with numerous third-party applications, enhancing its functionality and enabling seamless data synchronization across systems.
Explore the NeonCRM reporting and data export capabilities, which users report to be challenging. If you’re looking for an out of the box small to mid-sized nonprofit CRM, NeonCRM may be a good choice to consider.
Network for Good
Network for Good, acquired and owned by Bonterra is a user-friendly CRM designed to help nonprofits manage their donor relationships and fundraising efforts. The platform offers a range of features, including donor management, email marketing, and online giving tools. Network for Good's simplicity and ease of use make it an attractive option for small to mid-sized nonprofits.
One of the standout features of Network for Good is its integrated email marketing tools. Nonprofits can create and send personalized emails to their supporters, helping to build stronger relationships and drive engagement. The platform also offers robust reporting capabilities, allowing organizations to track their fundraising performance and donor retention rates.
While Network for Good may lack some advanced features found in more complex CRMs, its focus on ease of use and donor engagement makes it a valuable tool for nonprofits looking to streamline their operations and improve their fundraising efforts. Something to keep an eye on is what Bonterra plans to do with Network for Good among its lineup of nonprofit-focused CRM products.
Little Green Light
Little Green Light is a versatile and affordable CRM designed to meet the needs of small to mid-sized nonprofits. The platform offers a comprehensive suite of tools for managing donors, volunteers, events, and memberships. Little Green Light's flexibility allows organizations to customize the platform to their specific workflows and processes.
One of the key strengths of Little Green Light is its robust reporting and analytics capabilities. Nonprofits can generate detailed reports on various metrics, such as donor retention rates, fundraising performance, and volunteer engagement. The platform also supports integration with numerous third-party applications, enhancing its functionality and providing a seamless flow of data.
Little Green Light is designed for small to mid-sized organizations. However, this focus brings certain limitations not present in more comprehensive solutions. We consider Little Green Light a point solution: it excels in specific areas but lacks the flexibility required when needs extend beyond its core strengths.
EveryAction
EveryAction, owned by Bonterra, is a powerful CRM designed to help nonprofits manage their donor relationships and fundraising efforts. The platform offers a range of features, including donor management, email marketing, and online giving tools. EveryAction's simplicity and ease of use make it an attractive option for small to mid-sized nonprofits.
One of the standout features of EveryAction is its integrated email marketing tools. Nonprofits can create and send personalized emails to their supporters, helping to build stronger relationships and drive engagement. The platform also offers robust reporting capabilities, allowing organizations to track their fundraising performance and donor retention rates.
While EveryAction may lack some advanced features found in more complex CRMs, its focus on ease of use and donor engagement makes it a valuable tool for nonprofits looking to streamline their operations and improve their fundraising efforts. Something to keep an eye on is what Bonterra plans to do with Network for Good among its lineup of nonprofit-focused CRM products.
Virtuous
The Virtuous fundraising platform is AI-powered, enterprise-grade, and designed to grow giving, create personal connections with donors at scale, automate workflow, discover data insights, and inspire a movement of generosity.
It provides a flexible and user-friendly CRM, unifying email, SMS, mail, and campaigns. It includes tools for online giving, donation management, volunteer mobilization, event management, and business intelligence with advanced reporting.
In summary, Virtuous aims to provide a comprehensive and responsive fundraising solution with a strong focus on data-driven personalization and automation. However, potential users should consider the reported limitations in specific features and the overall cost structure.
Blackbaud Raiser’s Edge NXT
Blackbaud Raiser’s Edge NXT is a powerful and flexible CRM designed to meet the complex needs of nonprofit organizations. Its extensive customization options allow nonprofits to tailor the platform to their specific workflows and processes. The CRM offers a comprehensive suite of tools for managing donors, volunteers, and programs, making it a one-stop solution for many organizations.
One of the standout features of Blackbaud Raiser’s Edge NXT is its robust reporting and analytics capabilities. Nonprofits can generate detailed reports on various metrics, such as donor retention rates, fundraising performance, and volunteer engagement. The platform also supports integration with numerous third-party applications, enhancing its functionality and enabling seamless data synchronization across systems.
Blackbaud is in an interesting spot today, having been a dominant player in nonprofit CRM software for decades, but in more recent years, losing market share to the likes of Salesforce. It’s something to consider, as Blackbaud has faced some headwinds that are still causing disruption amongst its customer install base.
Conclusion and Recommendations
Selecting the right CRM for your nonprofit is crucial for enhancing donor relationships, streamlining operations, and boosting fundraising efforts. The top nonprofit CRMs for 2025, including Salesforce Nonprofit Cloud, Bloomerang, Kindful, DonorPerfect, NeonCRM, Network for Good, Little Green Light, EveryAction, Virtuous and Blackbaud Raiser’s Edge NXT, offer a range of features and pricing options to suit organizations of all sizes and needs.
When choosing a CRM, consider the specific features that align with your organization's goals, such as donor and volunteer management, reporting and analytics, and integration capabilities. Additionally, evaluate the pricing structure to ensure it fits within your budget and allows for scalability as your nonprofit grows.
By implementing a CRM that meets your needs, you can optimize your fundraising strategies, improve donor engagement, and ultimately drive greater impact for your mission. Take the time to research and evaluate the options available, and you'll be well on your way to enhancing your nonprofit's operations and achieving long-term success.
About the Organization
Belmar Consulting is an award-winning Salesforce implementation partner, who works with various organizations and enables them to succeed in their digital transformation journey. We combine our intimate knowledge of the public sector and the nonprofit industry with Salesforce to create and implement innovative solutions for our clients. Belmar’s dedication to delivering successful client projects means our clients are more effective in their role to fulfill their organizational missions.
