Webinar Recap - Streamlining Federal Engagement
May 20, 2025
Government outreach is evolving and in this 60-minute session, our expert panel shared how U.S. Federal agencies can use Salesforce Marketing Cloud to move from basic broadcasts to data-driven, personalized engagement. Whether you’re exploring the platform for the first time or looking to refine your current approach, this session offered practical strategies to drive real results.
Together, we explored how modern tools like Marketing Cloud can power more relevant, timely, and impactful communication across departments, programs, and constituents. From building smarter campaigns to measuring meaningful outcomes, the session highlighted what it takes to engage at scale.
In this webinar, we covered:
✔️ Advanced segmentation strategies to reach the right audiences
✔️ Best practices for building multi-channel campaigns
✔️ How to use real-time data to trigger personalized engagement
✔️ Tips for measuring and optimizing program impact
✔️ Real-world examples of government use cases
If you missed the live session or want to revisit the insights, the full recording is now available.
Hosted by:
Scott Billows - CEO, Belmar Consulting
Samantha Kahn - Marketing Cloud Solution Engineer, Salesforce
Sarah Linden - RVP, Digital Sales (Federal/Civilian Public Sector), Salesforce
Watch the recap and discover how to bring modern engagement to your agency 👉 here.
5 Key Considerations for Streamlining Federal Engagement with Salesforce Marketing Cloud
Move from Broadcasts to Personalization
Too often, government communication relies on one-size-fits-all messaging. With Salesforce Marketing Cloud, agencies can shift toward more relevant, data-informed outreach, sending targeted content to the right audiences based on geography, interests, or prior engagement. Whether it’s sending veterans’ benefits updates only to veterans, or segmenting messaging by department, personalization builds trust and relevance.
Build Multi-Channel Campaigns That Reach Everyone
Today’s constituents don’t just check email instead they text, scroll, and engage across platforms. That’s why Marketing Cloud’s cross-channel capabilities are key. With journey builder and automation tools, agencies can coordinate messaging across email, SMS, social, and even direct mail to meet citizens where they are and ensure no message gets lost.
Use Real-Time Data to Drive Action
The days of sending a newsletter and hoping for the best are gone. With real-time dashboards and performance insights, agencies can now monitor engagement as it happens. Are citizens clicking? Opening? Acting? This data not only guides smarter outreach but helps teams pivot mid-campaign to improve performance without wasting time or resources.
Measure What Matters
Impact matters more than impressions. The webinar emphasized how agencies can go beyond vanity metrics to track meaningful results like increased program signups, improved response rates, or even reduced call center volume. This data becomes critical for justifying investment, proving value, and shaping better public-facing strategies.
Choose a Partner Who Understands Government Complexity
Public sector needs aren’t the same as private sector marketing. Belmar and Salesforce emphasized the importance of choosing partners who understand compliance, security, and procurement processes. From FedRAMP to internal approvals, having a partner who’s navigated this landscape before ensures smoother implementation and real-world success.
View the webinar on YouTube here:
Past and future webinars are featured on our Belmar YouTube channel. To stay up to date on all things nonprofit tech, visit the Belmar Blog, and follow us on Instagram and LinkedIn.
At Belmar, our mission is to partner with excellence on your digital transformation project. If you have any questions or would like to set up a meeting to learn more about how we can help elevate your impact, please contact us below!
