Webinar Recap - Your Guide to Marketing Cloud Account Engagement: 101 Series
June 4, 2025
Understanding the true potential of Marketing Cloud Account Engagement (MCAE) can be the difference between simply sending emails and running impactful, data-driven marketing campaigns. Whether you're new to MCAE or looking to deepen your knowledge, our recent webinar broke down everything you need to know to get started — or take your strategy to the next level.
Our expert speakers walked through the core capabilities of MCAE and demonstrated how organizations can unlock its full power through smart implementation, automation, and optimization. From navigating setup challenges to scaling campaigns with confidence, the session covered real-world examples and practical next steps.
In this webinar, we covered:
✔️ The building blocks and benefits of MCAE
✔️ Best practices to implement and optimize effectively
✔️ A live demo showing MCAE in action
✔️ Common pitfalls and how to avoid them
✔️ Steps to take whether you're just getting started or ready to elevate your approach
If you missed the live session or want a refresher, the full webinar recording is now available.
Hosted by:
Laxinder Singh, MBA - Director of Delivery, Belmar Consulting
Parul Kansal -Salesforce Consultant, Belmar Consulting
👉 Watch the recap and start putting MCAE into action here.
5 key takeaways from the MCAE 101 Webinar
1. What MCAE Is — and Who It’s For
Marketing Cloud Account Engagement (MCAE), formerly Pardot, is Salesforce’s B2B marketing automation tool. It’s especially valuable for organizations with longer engagement cycles like nonprofits nurturing donors or teams managing complex sales funnels. MCAE helps generate pipeline, build relationships, and align marketing and sales efforts in one unified ecosystem.
2. Why MCAE Stands Out
Compared to platforms like HubSpot and Mailchimp, MCAE excels with:
Native Salesforce integration
Advanced lead scoring & grading
Robust automation (Engagement Studio)
Dynamic segmentation and ROI tracking
These features help teams deliver more targeted, effective, and measurable marketing campaigns.
3. Implementation Best Practices
To succeed with MCAE:
Start with a clear audience strategy
Prioritize consent and preference management
Build engaging email content and automate at scale
Clean and maintain your data regularly
Align with Sales and define shared success metrics
4. Live Demo Highlights
The webinar showcased:
Real-time prospect syncing with Salesforce
Building segmented lists and email templates
Creating custom preference and unsubscribe pages
Tracking key metrics across email and campaign performance
5. Common Challenges + How to Overcome Them
The session tackled key adoption hurdles:
Managing segmentation at scale
Combatting low open rates or spam issues
Re-engaging cold prospects
Fine-tuning lead scoring models
Driving internal adoption and training
View the webinar on YouTube.
Past and future webinars are featured on our Belmar YouTube channel. To stay up to date on all things nonprofit tech, visit the Belmar Blog, and follow us on Instagram and LinkedIn.
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