Many government agencies still rely on one-size-fits-all messaging, making it hard to build trust or drive meaningful results. So how can agencies modernize outreach while staying compliant? In this session, experts from Salesforce and Belmar broke down how U.S. Federal teams are moving beyond generic broadcasts with Marketing Cloud — building smarter, data-driven, and personalized engagement strategies across channels.

From segmentation tactics to real-time insights and measurable outcomes, we explored what it really takes to communicate at scale in the public sector.

Running effective B2B marketing isn’t just about sending emails — it’s about delivering the right message at the right time, backed by data. But how do you actually get there? In this hands-on session, Belmar experts walked through the core features of MCAE (formerly Pardot) and showed how to put them into action through smart setup, automation, and optimization.

Whether you're just getting started or ready to scale your campaigns, this session answered the big questions: what makes MCAE different, how to avoid common pitfalls, and what success looks like in the Salesforce ecosystem.

Many organizations struggle with when and how to approach a digital transformation if their existing system appears to be working fine. Is there ever a perfect time? Who should lead the charge? What do we need to consider before we start? The Canadian National Institute for the Blind and The Mustard Seed answered these questions and more when they sat down to share their CRM migration experience.

On July 13, Belmar Consulting Group in partnership with Salesforce held a Blackbaud to Salesforce, Eh? webinar that lead nearly 100 attendees through the journey of migrating from Blackbaud to Salesforce from the perspective of two organizations (The Mustard Seed & CNIB) who've been there and done it!