Salesforce Marketing Cloud Account Engagement
At Belmar, we help businesses supercharge their B2B marketing and sales alignment with Salesforce Account Engagement (Pardot). Our experts work alongside your team to streamline lead management, nurture prospects, and convert interest into revenue — all within one powerful platform.
We implement features like automated lead scoring, dynamic nurture campaigns, and personalized email journeys to ensure your team engages the right prospects at the right time. With real-time insights and campaign performance tracking, you can fine-tune your strategy, accelerate deal cycles, and maximize ROI. With Salesforce Account Engagement, we don’t just optimize your marketing efforts — we bridge the gap between sales and marketing, helping you build lasting relationships and drive sustainable growth.
Salesforce Account Engagement Strategy & Support
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We configure Salesforce Account Engagement to help you build automated, personalized nurture campaigns. By crafting dynamic email sequences and drip programs, we ensure your leads stay engaged, moving smoothly through the funnel while your sales team focuses on high-priority opportunities.
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We implement custom lead scoring and grading models to help your team prioritize prospects. By tracking prospect interactions and assigning scores based on behavior and fit, we ensure your sales team focuses on leads most likely to convert, accelerating deal cycles and boosting productivity.
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Our team designs and optimizes branded landing pages and dynamic web forms to capture and qualify leads seamlessly. We tailor these assets to your business needs, ensuring you collect the right data, enhance conversions, and guide leads to the next stage of their journey.
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We help you leverage Pardot's reporting and analytics tools to track the success of your campaigns. We set up custom dashboards that provide real-time insights into metrics like email engagement, form submissions, and ROI, helping you continuously optimize your strategy.
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We enable dynamic content and personalization features to help you deliver tailored experiences. Whether through emails, landing pages, or forms, we help you show the right message to the right audience — driving deeper engagement and building stronger prospect relationships.
The Power of Salesforce Marketing Cloud Account Engagement for Your Business
Effortless Lead Segmentation
Account Engagement makes it easy to segment leads based on behavior, demographics, or engagement history. This allows you to deliver hyper-targeted content to the right audience, boosting the chances of meaningful interactions and conversions.
Faster Lead Conversion
By automating lead qualification and routing, Account Engagement helps your team respond to the hottest leads in real time. This reduces lag between interest and action, speeding up the path to conversion and shortening sales cycles.
Consistent Brand Messaging
With centralized templates, content libraries, and automated email sequences, Account Engagement ensures your messaging remains consistent across all touchpoints. This strengthens brand identity and builds trust with your audience over time.
Proactive Prospect Management
Account Engagement's real-time activity tracking lets your team see exactly when prospects interact with emails, forms, or landing pages. This allows for perfectly timed follow-ups, increasing the chances of engaging leads when they’re most interested.
Scalable Marketing Campaigns
Whether you're targeting a handful of leads or thousands, Account Engagement grows with your business. You can easily clone successful campaigns, tweak them for new audiences, and scale outreach without overwhelming your marketing team.
Seamless Event & Webinar Management
Account Engagement integrates smoothly with tools like Zoom and Eventbrite, making it simple to promote, track, and follow up on virtual or in-person events. Post-event, automated nurturing sequences ensure you stay connected with attendees and keep the conversation going.