5 Reasons why 2021 is the year that your nonprofit should move your donor database to Salesforce NPSP
Short on resources and time, nonprofits often wrestle with an “if it ain’t broke don’t fix it” mentality. However, if your donor technology hasn’t been reviewed or updated within the last three to five years, there are massive technological leaps that are inevitably limiting your efficiency and donor outcomes. 2020 has been a pivotal year for the world on many fronts - this has created a necessity and an opportunity for nonprofits to embrace change and evolve how they manage their fundraising operations. While change can be a daunting prospect during a pandemic, the most recent Nonprofit Trends Report showed that organizations embracing technology and innovation have thrived over this year of chaos. As a Salesforce Partner with a team helping nonprofits to use Salesforce successfully, Belmar Consulting has seen firsthand the positive transformative power of Salesforce technology. As we look towards a new year, here is why we think that early 2021 is the time for your nonprofit to embrace Salesforce NPSP and kick off transforming your donor engagement.
Your constituents expect that their activity is known to stakeholders across your organization. If you keep your donor data in a separate CRM from your membership, program and volunteer details, your internal stakeholders will never be able to have a holistic view of your constituents and are likely missing out on opportunities for engagement. Salesforce NPSP enables you to retain all constituent data in one place thereby tracing every touchpoint your organization has with your supporters.
It is generally accepted today that SAAS offerings provide customers with data security and maintenance free software solutions. Salesforce is a pioneer in enabling this delivery model - SAAS was built into its corporate framework on day one and its success has been earned through 22 years of securing data from the world’s largest companies in the cloud. This model has replaced the traditional way of installing updates, replacing servers and risking unplanned outages due to security breaches. For Salesforce, SAAS is not an evolution, it is in their DNA.
The flexible architecture of Salesforce adapts to your business processes rather than force you to change your processes to fit how the software works.
Integration has long been the holy grail of IT. Salesforce is one of the few vendors in the nonprofit space that truly can offer integration between CRM, Digital Marketing and other data sources. This is life changing.
Salesforce creates solutions across diverse business verticals. This enables cross-pollination of ideas and brings new innovations to nonprofits quickly. Technology created within a nonprofit bubble limits the potential for inspiration and growth of the sector.
