Beyond GovDelivery: Transforming Federal Communications with Salesforce Marketing Cloud

Apr 4, 2025

This article was written by Scott Billows, Chief Executive Officer.

As a Salesforce partner, we understand the unique communication needs of US federal agencies. For years, many agencies have relied on platforms like Granicus GovDelivery to disseminate critical information to the public. However, the evolving digital landscape and rising constituent expectations are driving a need for more robust, integrated solutions. This is where Salesforce Marketing Cloud steps in, offering a powerful platform to revolutionize how agencies connect with the people they serve.

1. Embracing Salesforce Marketing Cloud in the Federal Government

Salesforce Marketing Cloud (SFMC) is a leading digital marketing automation and customer relationship management (CRM) platform. While often associated with commercial applications, SFMC is increasingly recognized as a game-changer for government agencies.

Here’s why:

• Citizen-Centric Approach: SFMC enables agencies to move beyond one-way broadcasting and deliver personalized, engaging experiences across multiple channels.

• Data-Driven Insights: The platform provides powerful analytics and reporting tools, allowing agencies to track campaign performance, measure citizen engagement, and make data-driven decisions.

• Scalability and Security: Salesforce offers robust, scalable solutions that meet the stringent security and compliance requirements of federal agencies, including FedRAMP High authorization.

• Seamless Integration: SFMC integrates with other Salesforce products, such as Service Cloud and Government Cloud, creating a unified platform for managing citizen interactions.

By leveraging SFMC, agencies can enhance citizen satisfaction, improve program effectiveness, and build stronger, more transparent relationships with the public.

2. Addressing the Pain Points of GovDelivery

While GovDelivery has served agencies for many years, it often presents limitations that can hinder effective communication:

• Limited Audience Segmentation: Reaching the right citizens with the right message can be challenging, leading to low engagement and wasted resources.

• Lack of Personalization: GovDelivery often lacks the tools to deliver personalized communications, resulting in generic messages that fail to resonate with individual citizens.

• Siloed Data: Citizen data is often scattered across multiple systems, making it difficult to gain a holistic view of citizen interactions and preferences.

• Reporting Limitations: Measuring the effectiveness of communication efforts can be difficult due to limited reporting capabilities.

• Difficulty in Automating Workflows: Many agencies find it challenging to automate complex communication workflows, leading to manual processes and inefficiencies.

These limitations can hinder an agency's ability to deliver timely, relevant, and engaging communications, ultimately impacting citizen trust and program outcomes.

3. A Call to Action: Transform Your Citizen Communications

Is your agency ready to move beyond the limitations of GovDelivery and embrace a more modern, citizen-centric approach? We can help.

As a trusted Salesforce partner, we specialize in guiding federal agencies through successful SFMC implementations. We offer:

• Expert Consultation: We'll work with you to understand your unique needs and develop a customized strategy for leveraging SFMC.

• Seamless Implementation: Our experienced team will ensure a smooth and efficient transition, minimizing disruption to your operations.

• Custom Solutions: We'll tailor SFMC to meet your specific requirements, ensuring seamless integration with your existing systems.

• Ongoing Support: We provide comprehensive training and ongoing support to help you maximize your investment in SFMC.

Don't let outdated technology hinder your ability to connect with citizens. Contact us today to discover how Salesforce Marketing Cloud can transform your agency's communications and empower you to better serve your constituents.

About the Organization

Belmar Consulting is an award-winning Salesforce implementation partner, who works with various organizations and enables them to succeed in their digital transformation journey. We combine our intimate knowledge of the public sector and the nonprofit industry with Salesforce to create and implement innovative solutions for our clients. Belmar’s dedication to delivering successful client projects means our clients are more effective in their role to fulfill their organizational missions.