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West Palm Beach, Florida – Dec 1, 2025 — Belmar Consulting, an award winning Salesforce Partner specializing in technology and advisory services, today announced that it has entered into a definitive agreement to acquire 10th Ave Consulting, a highly respected consultancy specializing in Salesforce solutions for the Human Services sector. This strategic transaction marks a significant milestone for Belmar, substantially strengthening its market position within the Human Services Salesforce consulting ecosystem and dramatically expanding the firm’s capacity to deliver high-quality advisory, implementation, and managed services to clients across North America.
This integration offers clients an uninterrupted experience supported by a larger, fully aligned delivery organization.
Matthew Hui, President of Belmar Consulting, stated that the acquisition represents a significant step forward for the firm. “This acquisition underscores our unwavering commitment to delivering exceptional value and measurable outcomes for our clients. Matt and the 10th Ave Consulting team have built a distinguished reputation for quality, trust, and true partnership – values that deeply resonate with us at Belmar. Bringing our organizations together was a natural fit. The capabilities and accelerators 10th Ave Consulting has developed especially within the Health & Human Services arena, complement our service portfolio and strengthen our shared dedication to quality, transparency, and operational rigor. We look forward to welcoming their clients and team while ensuring a seamless, thoughtful transition.”
Scott Billows, Chief Executive Officer of Belmar Consulting, emphasized the strategic alignment and long term impact of the acquisition. “The addition of 10th Ave Consulting strengthens our ability to scale responsibly while maintaining the high standards our clients expect. This partnership enhances our delivery depth, expands our subject matter expertise, and positions Belmar to support a broader range of organizations as they modernize their CRM systems. We are pleased to bring these two teams together under a unified vision.”
Matt Reed, Founder of 10th Ave Consulting, noted the alignment between the two firms. “Belmar Consulting has demonstrated an unwavering dedication to client success, and I am confident that our clients will benefit from the depth of their team and their proven delivery framework. This move creates a strong path forward for clients and provides the continuity and capability needed for the next stage of growth. I look forward to supporting the transition and am excited for this next chapter.”
As part of the agreement, Mr. Reed will step back from full time operations and will be engaged in an advisory capacity for Belmar to support key client relationships and ensure continuity throughout the integration. He will continue to serve as President of BillingForce, a healthcare Revenue Cycle Management company, and will focus on expanding the organization to better serve nonprofits and Community-Based Organizations(CBO’s) in the Human Services space.
About Belmar Consulting
Belmar Consulting is a North American based Salesforce consulting firm specializing in strategic advisory, Salesforce implementations, managed services, and digital transformation for mission driven organizations. The firm partners with clients in the impact sector to turn technology into operational clarity and sustainable business outcomes.
About 10th Ave Consulting
10th Ave Consulting is a boutique Salesforce and CRM consulting firm focused on implementation excellence, ongoing support, and delivering practical solutions tailored to the unique needs of each client.
About CareReady
CareReady is a turnkey case management solution built on the Salesforce Nonprofit Cloud that helps nonprofits get up and running fast. CareReady reduces implementation to as little as 6 weeks, and its no-code design means it can be custom configured to maximize the potential of the Nonprofit Cloud. Use CareReady on its own, or add BillingForce medical billing services to get ongoing updates to payer imports (MIF/ASF) and standardized reports (OTF/RTF) for all your payers.
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FAQ
What does this acquisition mean for existing Belmar Consulting clients?
Clients should expect an uninterrupted experience. Both firms share similar delivery methodologies and cultural values, which means services continue without disruption. Clients now benefit from greater capacity, deeper subject matter expertise in Human Services, and expanded delivery resources across North America.
How does 10th Ave strengthen Belmar Consulting’s Human Services offerings?
10th Ave brings years of technical and advisory experience within Health and Human Services programs. Their accelerators, process frameworks, and implementation experience directly enhance Belmar’s ability to serve nonprofits, behavioral health providers, and Community-Based Organizations.
What is happening to the 10th Ave Consulting leadership team?
Matt Reed, Founder of 10th Ave Consulting, will continue supporting client relationships as an advisor and will remain President of BillingForce. This ensures continuity for clients and maintains strong subject matter expertise during and after the integration.
Will this expand CareReady capabilities?
Yes. The acquisition further strengthens CareReady’s position in health and human services. With the combined technical depth of both organizations, clients will see continued innovation, faster implementation cycles, and improved advisory support. BillingForce will also continue to grow under Reed’s leadership, offering medical billing enhancements to nonprofits and CBOs.
How does the transaction benefit organizations using Salesforce?
Belmar is now equipped with broader industry expertise, additional delivery capacity, and specialized accelerators built specifically for Human Services. This positions Belmar as a more complete partner for organizations modernizing Salesforce in areas such as health services, community impact, case management, and CRM modernization across the United States and Canada.