govDelivery
A Case for Salesforce Marketing Cloud
Federal agencies are tasked with the critical responsibility of communicating effectively with citizens, stakeholders, and internal teams. For too long, agencies have been trapped in the cycle of using outdated tools with limited capabilities and an inability to address important use cases. In the new era of doing more with less, our clients are looking to Salesforce Marketing Cloud to provide a robust citizen-centric communication platform.
Key Benefits
Best in Class
Salesforce Marketing Cloud offers a best-in-class, unified platform for digital communication. It provides a comprehensive suite of tools for email marketing, mobile messaging, and web personalization, all within a single interface. This integration allows agencies to create seamless, personalized customer journeys across various channels. By leveraging its advanced AI and analytics capabilities, agencies can better understand their constituents' behaviors and preferences, enabling them to deliver the right message at the right time.
Time To Value
The platform's user-friendly interface and pre-built templates enable agencies to quickly launch and execute campaigns. Salesforce Marketing Cloud offers a wide range of features, including drag-and-drop email builders and customizable journey templates, which significantly reduce the time needed to build and deploy campaigns. For example, an agency can quickly send out a timely message, or over a longer time horizon, share updates through a series of sequenced communications.
Lower Cost Of Ownership
Compared to other tools, Salesforce Marketing Cloud offers very competitive pricing options which lead to a lower total cost of ownership. By consolidating multiple marketing tools into one platform, businesses can reduce or eliminate the need for separate subscriptions to different providers for email, social media, and analytics. The platform's automation features also help to reduce manual work and human error, allowing marketing teams to operate more efficiently. Furthermore, the robust data and analytics capabilities help agencies optimize their spending by identifying which campaigns are most effective and reallocating resources accordingly.
Move from govDeliver to Salesforce
For years, GovDelivery has been a foundational tool for federal agencies to manage their email communications. For a long time, it met the needs most agencies had, but in today’s world, where citizens expect a more personalized experience, a one-size-fits-all approach is no longer enough.
Your agencies mission is too important to be limited by yesterday’s technology. Salesforce Marketing Cloud is a modern, unified platform designed to help you engage with the public in a more intelligent, effective, and secure way.
We’ve create the following comparison chart, compiling some of the frequent questions we receive from agencies who are looking at Salesforce Marketing Cloud.
| Feature | Salesforce Marketing Cloud (SFMC) | govDelivery | SFMC Advantage for Federal Government |
| Citizen Journey Orchestration | Powerful Journey Builder for multi-channel experiences (email, SMS, mobile, social, web). Automates complex, personalized citizen interactions. | Primarily email-focused with basic automation. Limited segmentation capabilities. | Enhanced Engagement & Service Delivery: Facilitates proactive, personalized communication across touchpoints, improving citizen satisfaction with government services and program outcomes. |
| Data Integration & Citizen 360 | Seamlessly integrates with other Salesforce clouds and external systems via APIs. Creates a unified citizen profile for comprehensive data analysis and personalized outreach. | Limited integration capabilities. Data often remains siloed, hindering a holistic view of the citizen. | Informed Decision-Making & Personalized Services: Enables agencies to leverage a complete view of the citizen to tailor services, personalize communication, and make data-driven policy decisions. |
| Personalization & Segmentation | Advanced segmentation based on demographics, behavior, preferences, and custom data. AI-powered personalization for highly relevant messaging. | Basic segmentation based on subscription lists. Limited personalization options. | Increased Message Relevance & Impact: Delivers targeted information to specific citizen segments, maximizing the effectiveness of government communications and reducing noise. |
| Security & Compliance | Robust security infrastructure. Designed to meet stringent government security requirements, including FedRAMP Moderate (check for latest status). Adheres to evolving compliance standards. | Meets government security standards. | Secure & Compliant Citizen Communication: Provides a secure platform for handling sensitive citizen data, ensuring compliance with federal regulations and protecting citizen privacy. |
| Reporting & Analytics | Comprehensive reporting and analytics dashboards. Real-time performance tracking, journey analysis, and custom report generation. | Basic reporting on email delivery and open rates. Limited in-depth analysis. | Data-Driven Optimization & Accountability: Offers insights into campaign performance, citizen engagement, and program effectiveness, enabling agencies to optimize communication strategies and demonstrate accountability. |
| Scalability & Flexibility | Highly scalable platform to handle large volumes of data and complex communication needs. Customizable to adapt to evolving agency requirements. | Scalability limitations for very large or complex campaigns. Less flexible customization options. | Adaptability & Future-Proofing: Provides a flexible and scalable solution that can adapt to changing agency needs, growing citizen expectations, and evolving communication technologies. |
| Multi-Channel Communication | Orchestrate campaigns across email, SMS, mobile push, social media, and advertising. | Primarily email and SMS. | Improved Accessibility and Reach: Communicate with citizens on their preferred channels, ensuring that critical information reaches the widest possible audience. |
| API Ecosystem | Robust API for integration with other systems. | Limited API capabilities. | Streamlined Interagency Communication: Facilitates seamless data exchange and communication between different government agencies and departments. |
Why Salesforce Marketing Cloud for
Federal Agencies?
Unified Citizen Experience
Deliver consistent, personalized interactions across all channels, ensuring every citizen feels understood and supported at every touchpoint.
Data-Driven Insights
Use advanced analytics to gain valuable insights, optimize engagement strategies, and drive better program results for your community.
Scalability & Flexibility
Rely on a robust, adaptable platform that easily scales and evolves with your agency’s changing requirements and growth.
Enhanced Security & Compliance
Protect sensitive information with enterprise-grade security and ensure full compliance with strict government regulations.
Innovation & Integration
Take advantage of a dynamic ecosystem that integrates seamlessly with your existing systems to foster innovation and efficiency.