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JJoin us on June 4th at 9AM PST for an essential and interactive session hosted by Belmar Consulting, where our certified Salesforce experts will guide you through the fundamentals of Marketing Cloud Account Engagement (MCAE) — formerly known as Pardot.
In today’s fast-paced digital landscape, marketing automation is no longer optional; it’s essential for driving engagement, improving lead quality, and aligning marketing with sales. MCAE enables organisations to connect the right message with the right person at the right time — all within the power of Salesforce Marketing Cloud.
Whether you’re new to MCAE or ready to take your existing setup to the next level, this session will provide you with the knowledge and tools to transform how your team approaches engagement, measurement, and growth.
What You’ll Learn in This Webinar
✅ The Core Components and Benefits of MCAE
Understand how MCAE integrates with Salesforce CRM to deliver personalised, data-driven marketing at scale. We’ll explore how lead scoring, grading, and nurturing journeys help streamline the sales cycle and drive measurable ROI.
✅ Best Practices for Implementation and Optimisation
Get expert insights from Belmar’s Salesforce Consultants on structuring your MCAE setup for success — from defining campaigns and automations to aligning with your overall marketing strategy.
✅ Live Demonstration: Navigating MCAE in Action
See a live walkthrough of the MCAE platform. Learn how to create segmented audiences, automate communications, and generate real-time analytics dashboards.
✅ Common Challenges — and How to Overcome Them
Discover solutions to the most frequent obstacles teams face when implementing MCAE, including data integration issues, user adoption, and measuring campaign effectiveness.
✅ Practical Next Steps for Success
Leave the session with a clear roadmap for getting started — or taking your existing MCAE setup further. Gain confidence in using automation to accelerate engagement and growth within your organisation.
Why Attend
This webinar is perfect for marketing, sales, and operations leaders seeking to deepen their understanding of Salesforce’s marketing automation tools. With hands-on demonstrations and practical examples, you’ll walk away ready to apply what you’ve learned — supported by Belmar’s team of Salesforce Implementation experts.