After all the excitement of Dreamforce it’s time to do a wrap-up! Wow, it was a busy week in San Francisco and if you missed Dreamforce this year there were a lot of product announcements that we will unpack in this post.
If you’ve ever been to Dreamforce you know the buzz that exists in San Francisco. From the airport all the way into the city you feel the excitement of the AI revolution and it was palpable all around Moscone. Salesforce is all in on Agentforce and in typical fashion, they announced throughout the week in the various vertical keynotes.
We focussed on three keynotes:
- Main
- Nonprofit
- Public Sector
Dreamforce 2025 Main Keynote
The Dreamforce 2025 main keynote, was a high-energy, 90-minute session hosted by Salesforce Chair and CEO Marc Benioff. The overarching theme was the “Agentic Enterprise” a vision where AI agents collaborate with humans to handle routine tasks, freeing people to deliver work like relationship-building and innovation.
Benioff emphasized Salesforce’s foundational pillars of trust, data, and governance as essential for reliable AI, declaring, “The future of work. It’s not artificial, it’s profoundly human.” The keynote blended visionary storytelling, live demos, and customer success stories to showcase Agentforce, Salesforce’s fastest-growing product, which has already processed over 1.5 million customer service requests. Key focuses included seamless AI integration across Salesforce clouds (Sales, Service, Marketing, Commerce, Slack, etc.), the power of context over mere prompts, and flexible scaling for enterprises.
Takeaways:
Agentforce 360 Launch: The game-changer integrating AI agents across Sales, Service, Slack, and more—with built-in governance, model flexibility (hello, OpenAI & Anthropic), and agent-to-agent collab. Over 300 industry-ready agents coming for finance, healthcare, and beyond!
Agentforce Vibes: Describe your needs in plain English, and poof—custom apps, dashboards, and Flows auto-build. Patrick Stokes demo’d a real-time Dreamforce Command Center in seconds. No code? No problem.
Data 360 (RIP Data Cloud): Now the “brains” powering agents with smarter data parsing, masking, and real-time context. FedEx is using it to reactivate customers and auto-resolve IT tickets—pure magic.
Slack as the Agentic Hub: Agents popping insights, approvals, and tasks right into channels. Plus, cross-platform openness with Microsoft Teams. PepsiCo’s field teams are already prepping sales convos on the fly!
Real Wins from Customers: Dell slashed supplier onboarding from 60 to 20 days; Pandora’s “Gemma” agent blends shopping & service seamlessly; Williams-Sonoma’s “Olive” plans personalized gifts. Agentic AI isn’t hype—it’s delivering ROI now.
Dreamforce 2025 Nonprofit Keynote
The Dreamforce 2025 Nonprofit Keynote, titled “Scale Impact in the Agentic Era,” took place on October 16, 2025, as part of the event’s focus on AI-driven transformation. The session featured Salesforce leaders and representatives from two leading nonprofits who shared how they are using Nonprofit Cloud and Agentforce to revolutionize operations, data management, team collaboration, donor engagement, and program delivery.
The keynote emphasized the “agentic enterprise” model, where AI agents work alongside humans to scale nonprofit impact, reduce administrative burdens, and foster trust in digital transformation. Key themes included leveraging real-time data from Data Cloud for personalized interactions, automating routine tasks to free up resources for mission-critical work, and ethical AI practices tailored to the nonprofit sector. The session highlighted practical demos and success stories, positioning Nonprofit Cloud as a purpose-built solution for maximizing social good in an AI era.
Takeaways for Nonprofits:
Agentforce Integration with Nonprofit Cloud: AI agents can automate fundraising workflows, such as personalized donor outreach and gift processing, enabling nonprofits to handle more volume without additional staff.
Data Cloud for Unified Insights: Real-time unification of donor, program, and volunteer data allows for predictive analytics to optimize campaigns and increase ROI on fundraising efforts.
Enhanced Donor Engagement: Agentforce enables hyper-personalized communications across channels, leading to higher retention rates and better stewardship.
Trust-Building in AI Adoption: Emphasis on ethical AI with built-in governance and masking to protect sensitive nonprofit data, ensuring compliance and stakeholder confidence.
Dreamforce 2025 Public Sector Keynote
The Public Sector Keynote at Dreamforce 2025, delivered on Day 2, highlighted the “agentic revolution” transforming government and civic services through Salesforce’s AI-powered Agentforce platform. Emphasizing that AI agents augment rather than replace human workers, the session focused on streamlining operations, breaking data silos, ensuring compliance, and scaling mission impact amid challenges like limited resources and manual processes. The vision: creating efficient, 24/7 “agentic governments” that restore trust and reduce constituent wait times.
Takeaways for Public Sector:
Agentforce 360 for Public Sector: A no-code platform uniting agents, apps, data, and people for capacity-building and trust.
Agentforce Public Sector: Ready-to-use AI agents for tasks like FAQ responses with policy docs, application screening, regulatory compliance, complaint resolution, and benefit queries—conversational and data-driven beyond basic.
chatbots.Salesforce Missionforce: A dedicated platform/program for first responders, veterans, national security, and defense, extending AI, resiliency, and security via Government Cloud.