Every conversation we have with Senate offices includes this question:
“Is it even legal to use official funds for this kind of sophisticated email program?”
Short answer: Absolutely. In fact, it’s exactly what official funds are designed for.
Longer answer: Absolutely. Senate offices are already doing this with us right now, using their official budgets exactly as intended—to communicate more effectively with constituents.
Here’s what makes this completely above board:
✓ All data acquisition uses official funds within Senate guidelines
✓ All content meets official business standards
✓ All targeting focuses on non-campaign policy and constituent service information
✓ All platforms are pre-approved by the SAA for official use
Compare this to what you’re doing now:
- Generic newsletters that waste resources on irrelevant audiences
- Mass blasts that damage your sender reputation
- Staff time spent on ineffective communications
We’re not proposing anything revolutionary—just more effective use of tools you’re already allowed to use.
The SAA has already approved Salesforce Marketing Cloud. Others have been using similar strategies for years. You’re not breaking new ground—you’re catching up to the field.