With the federal fiscal year ending September 30th, many Senate offices are looking at excess funds that need to be allocated before the deadline.
Here’s a strategic question: What if those remaining FY25 dollars could dramatically expand your constituent outreach capacity for the entire next fiscal year?
The timing opportunity is perfect:
Now through September 30th: Use remaining FY25 funds to enhance your outreach operation
- Acquire comprehensive constituent contact data from your state
- Build sophisticated targeting profiles and demographic data
- Transition to a state-of-the-art communications platform
- Establish the foundation for dramatically enhanced communications
October 1st and beyond: Leverage that investment throughout FY26
- Launch targeted email campaigns to your expanded database
- Achieve 60-80% open rates with relevant, segmented content
- Transform constituent engagement without straining your new fiscal year budget
Real example: A Senate office we work with used excess FY25 funds to cover their services costs and acquire 500,000 targeted contacts. Throughout FY26, they’ll be reaching dramatically more constituents with each communication—all built on that smart end-of-year investment.
The math works beautifully: Instead of scrambling to spend excess funds on lower-impact purchases, you’re making a strategic investment that pays dividends every month of FY26.
Time is running short. With the end of the Fiscal Year approaching, decisions need to be made soon to capture this critical opportunity.
Your constituents in << Test State >> deserve better communication. Your FY26 budget deserves the multiplier effect of smart FY25 investments.